For the web design agency communiacs I developed the conceptual design, including logo, corporate stationery and design vocabulary.
This initial project led to a series of follow-up projects in which I developed the conceptual design for new clients, which were then implemented and further developed in house by communiacs.
Since communiacs often faces the challenge of explaining web concepts to customers, an illustrative style with a mascot was brought into existence.
The challenge for me was to first develop an understanding of these concepts, in order to translate them into easily comprehensible visualizations. These illustrations help to explain the various technical terms in conversations with clients.