Katharina Plass | interluebke algo
I am a German graphic designer based in Rotterdam, the Netherlands. Let’s get in touch!
Katharina Plass, Design, Art Direction, Illustration, Corporate Design, Design Concepts, Visual Language
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About This Project

Photography concept and illustration for interlübke

 

The new product line “algo”, aimed at a new target audience, was to be introduced shortly before the international furniture show IMM 10. We planned a dedicated photo shoot for this.

 

The short timeframe was taken as an opportunity to develop a new visual style, presenting a clear contrast with the existing catalog. Physical objects in the frame were replaced by illustrations drawn on set: two-dimensional illustrations shaped the stage for the three dimensional products. The different angles of the photographs both revealed and strengthened the optical illusion.

Client

interlübke

Team

Katharina Plass
Olaf Stein
Bernd Westphal

Date
Category
Conceptual Design, Illustration