About This Project
Corporate Design concept for IP44
As team, we developed the concept and the visual language for IP44 – a new client and manufacturer of premium outdoor lighting.
The silhouette theme was developed as leitmotiv, which changes from year to year. New products are integrated into this nighttime fantasy landscape. This warm visual element was placed alongside an immaculate photograph of the product.
During this time, the introductory poster for new products, corporate stationery and brand book were developed.